Big Man on Campus
Instagram Campaign
Big Man on Campus is Delta Phi Epsilon’s biggest philanthropy event of the year. It’s an all-male beauty pageant that helps raise money for the Cystic Fibrosis Foundation (CFF). This is the largest event put on by a single greek organization at Northeastern University.
In the weeks leading up to the event, the Big Man on Campus Instagram profile plays a huge role in fundraising and advertising. It was important to create a design system that allowed for highlighting the most critical information and driving interactions with those involved in the event.
October 2023
The 2023 Big Man on Campus event theme was primarily focused on Barbie
Building on the success of the previous year's Big Man on Campus event, I was entrusted with overseeing the Instagram strategy for this year's event. Leveraging insights from the previous year, I assumed a more pivotal role in organizing and planning posts. I expanded our reach by creating additional content, including Instagram stories, to engage a broader audience. Notably, I personally captured all contestant photos for this year's campaign.
The 2023 campaign achieved remarkable results, raising over $12,000 for the Cystic Fibrosis Foundation and garnering approximately 3,000 likes across all posts.
Typefaces Used: ITC Avant Garde Gothic Pro (Book & Medium)
October 2022
The 2022 Big Man on Campus event theme was primarily focused on the popular TLC show "Toddlers and Tiaras."
The organizers of this event approached me with the task of revitalizing their Instagram marketing strategy from the previous year and developing new promotional materials to effectively promote the upcoming event.
The 2022 campaign helped raise over 20,000 dollars for the Cystic Fibrosis Foundation and accumulated about 3,000 likes across all posts.
Typefaces Used: FreightMacro Pro (Bold), Gurmukhi MN (Bold & Black), Avenir (Black & Medium)
