DraftKings Projects

Here are a few projects I’ve delved into over the course of two Co-ops at DraftKings.

Shakur vs De Los Santos Assets

November 2023

DraftKings Sportsbook growth marketing assets created for the Top Rank match Shakur vs De Los Santos

VIP Landing Pages

October 2023

Landing Pages created to advertise exclusive offers to DraftKings VIP members

Mobile

Desktop

Mobile

Desktop

NBA Countdown to Tipoff

October 2023

DraftKings Sportsbook CRM assets for in-app use and corresponding landing page to promote a 6-day countdown promo for the beginning of the NBA 2023-2024 Season

Mobile

Desktop

October 2023

DraftKings Sportsbook growth marketing assets created for the UFC 294 match Makhachev v Volkanovski

UFC 294

Canelo vs Charlo Assets

September 2023

DraftKings Sportsbook growth marketing assets created for the Premier Boxing Champions match Canelo v Charlo

September 2023

DraftKings Sportsbook growth marketing assets created for the UFC 293 match Adesanya v Strickland

UFC 293 Assets

October 2022 - December 2022

Created templates to mass produce internal marketing assets for DraftKings Sportsbook

OSB Offer Cards Creative Automation

Using the creative automation software, Celtra, I created the templates and associating feeds used to build the offer cards and related promo collateral in their new design system that appears in DraftKings’s Sportsbook app. Templates were created for the following leagues: NBA, NHL, NFL, College Basketball, Soccer/World Cup. These feeds were created to allow Stakeholders to insert their necessary copy and logos for each promo with ease. Each column in the feed is linked to a specific component in the template.